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Self hosted WordPress. We will run the server.

Two containers, a dedicated MariaDB, TLS and a domain, on a VPS we run.

WordPress 7.1.0, the open source publishing platform, deploys as a one-click template with its own MariaDB onto a dedicated server Selfhost.dev provisions, secures and runs, across six locations on three continents. A European 4 GB server is $0.02/hr, about $15 a month, with no plan gates on plugins or themes.

Launch WordPress

One click. Two containers. The template deploys in about six minutes.

+$5.00 added at signup · deployment choice preserved · no card

WordPress 7.1.0, pinned/MariaDB 11.8 included/Custom domain and SSL, automatic/A European 4 GB server, $0.02/hr

What is WordPress self hosted?

Your site, your files.
And the database under them.

What it is. Self hosted WordPress is WordPress.org on a server you control, rather than as a tenant on WordPress.com. You get the PHP, the file system, the database and every plugin and theme the ecosystem has, with no plan tier deciding what you may install.

Who it is for. People who have outgrown a page builder, developers who need SFTP and database access, and anyone paying a subscription for what the free software already does. The thread is wanting the machine, not a slot on someone else's.

When to use it. When a plan tier starts gating something you need, or when one site has become several and they may as well share a server. Also when you want the option of moving the whole thing elsewhere without asking anyone's permission.

One-click template (live today)

Self hosted WordPress requirements

What it needs, and what you no longer have to supply.

What WordPress needsThis deployment
WordPress version7.1.0, pinned
Memory4 GB for the app and its database together
DatabaseMySQL or MariaDB. MariaDB 11.8 is included
PHP8.3, in the image
Architecturex86 or ARM
StorageGrows with media. Every upload lives on the server disk
MailNone built in. WordPress needs an SMTP plugin to send anything
What Selfhost.dev providesDetail
The serverA European 4 GB machine is $0.02/hr, about $15 a month, in one of six locations across three continents
The databaseMariaDB 11.8, dedicated to this deployment
HTTPSAutomatic, on the generated hostname or your own domain
BackupsOptional. Daily, whole VM, last 7 kept, +20% of the server price
MonitoringMetrics, logs, and a health check every 60 seconds
Root accessYour SSH key, a root shell on your own server
Deploy timeAbout 6 minutes for the template, once the server exists
MCP tools189 across 31 modules

Specifications current as of September 2026.

What is in the WordPress deployment

Two containers, and nothing you did not ask for.

ContainerImageRole
wordpress (routed)wordpress:7.1.0-php8.3-apacheThe site. Apache with PHP 8.3
wordpress-dbmariadb:11.8The site database
VolumeWhat it holds
wordpress-files/var/www/html: core, themes, plugins and every media upload
mariadb-dataThe database

Both images are pinned. A floating latest tag is how a live WordPress gets dragged onto a new major version on a redeploy and runs an irreversible database migration nobody asked for. The tags here do not move unless you move them.

The reverse-proxy configuration most self hosted WordPress gets wrong

WORDPRESS_CONFIG_EXTRA trusts HTTP_X_FORWARDED_PROTO and HTTP_X_FORWARDED_HOST, set before the first request. Without it wp-admin redirect-loops forever behind TLS termination, which is the single most common way a reverse-proxied WordPress arrives broken.

<code>WP_HOME</code> and <code>WP_SITEURL</code> are deliberately not pinned

Most templates hardcode the site URL, which is why moving a self hosted WordPress to your own domain so often means editing the database. Neither value is set here, so you change the domain from wp-admin like any other WordPress.

What we set up for you

The parts that usually break are already done.

What we setWhy it matters
Database wiringHost, name, user and password passed to WordPress. You never type a connection string
Proxy headersWORDPRESS_CONFIG_EXTRA trusting HTTP_X_FORWARDED_PROTO and HTTP_X_FORWARDED_HOST, so wp-admin does not redirect-loop behind TLS
Site URLWP_HOME and WP_SITEURL deliberately left unset, so you can move domains from wp-admin
Boot orderMariaDB comes up and is ready before WordPress starts

One thing this page does not claim, because it is not true here: WordPress does not boot with an administrator already seeded. It ships an open install screen, which is how WordPress works everywhere, and claiming it immediately is the first item in the limitations below.

How to self host WordPress in four steps

From zero to live.
No server to set up.

Four steps. Two containers, and the install screen is yours to claim.

1

1. Choose WordPress and a server

Pick a size and one of six locations across three continents, then submit. A European 4 GB server is $0.02/hr.

2

2. The stack starts

Both containers launch, MariaDB comes up first, the proxy headers are set and a generated HTTPS hostname goes live. The template deploys in about six minutes.

3

3. Claim the site straight away

Open the address and complete the first-run screen. The first account to finish it becomes the administrator, so do this immediately.

4

4. Make it yours

Add your domain from Settings with a TXT record, then install your theme and plugins. No tier decides which.

What we run, and what you run

A clean split, written down.

Selfhost.dev runsYou run
The server, its OS and its provisioningWordPress core, and when to update it
Both containers and the network around themThemes and plugins, all of them, unrestricted
MariaDB 11.8, its credentials and its storageYour content, media and users
TLS certificates and renewalYour domain's DNS records
The reverse proxy and the generated HTTPS hostnameCaching and performance plugins, if you want them
Optional whole-server backupsExports you take yourself, whenever you want

We are not a managed WordPress platform and we do not price like one. No staging environment, no WordPress-aware cache, no automatic core updates. What there is instead is a machine with no tiers on it: every plugin, every theme, SFTP, the database, as many sites as it will carry, at one flat hourly rate.

What a 4 GB server handles

The honest capacity answer.

WordPress is a light template, so a 4 GB server carries it and leaves room. The platform reserves 1,536 MB for the host itself and counts WordPress as one light workload at 512 MB, which means a 4 GB machine runs WordPress plus one more heavy workload, or several more light ones, up to five workloads per project.

QuestionAnswer
WordPress on 4 GBThe app, MariaDB, and room for one heavy workload beside it
More than one siteYes, on the same machine, as separate projects or as a multisite
When to move to 8 GBWhen media and database growth start competing with the app for memory

No requests-per-second figure appears here, because we have no first-party measurement of this template and a made-up number is the kind of claim that gets corrected later.

Self hosted WordPress cost

One machine, one rate, no tiers.

You pay for the server and nothing else. A European 4 GB server is $0.02/hr, about $15 a month if you leave it running, billed hourly against prepaid credits. The template adds no fee, and there is no plan above it to upgrade to.

ServerRAMEuropeMonthly at 730 hrs
cx23 (recommended)4 GB$0.02/hr$15.18
cx338 GB$0.03/hr$23.36

Europe only. cx23 and cx33 are European machine types. Outside Europe the console picks a different machine and a different rate: the verified US 8 GB equivalent is ccx13 at about $119 a month, and we publish no 4 GB figure outside Europe because none is verified. Price it in your own location, no signup.

ItemCost
The WordPress template$0
MariaDB 11.8, bundled$0
HTTPS certificate and custom domain$0
Users, sites, plugins or themes$0
Bandwidth$0. Traffic is included in the server price
Optional daily backups+20% of the server price

If your credit balance reaches zero the server stops and the site goes offline. Data is retained while the server exists, so topping up brings it back as it was. A server that is deleted takes its backup images with it, which is why a WXR export or an SSH copy kept somewhere else is worth the five minutes. Signing up adds $5 in free credit, no card needed.

What every WordPress deployment gets

Promises a floating tag cannot make.

  • Every service is health-checked every 60 seconds. The sweep is observational: restarting is done from the console rather than automatically.
  • A stalled deploy is retried automatically, not abandoned.
  • A deploy is never reported done until the URL actually answers.
  • Your versions do not move. WordPress 7.1.0 and MariaDB 11.8 are pinned. A floating latest tag is how a live WordPress gets dragged onto a new major and runs an irreversible database migration nobody asked for.
  • The template deploys in about six minutes, which is the platform's own budget for a light template, not an estimate.
Sizing sheet

Working out what a WordPress server costs?

Tell us how many sites and roughly how much media, and we will send back the server size, the monthly cost and what it replaces on your current hosting bill. One email, no newsletter.

WordPress.com vs self hosted here

The same software, two different arrangements.

WordPress.com is Automattic's hosted platform, running the same open source WordPress in tiers on infrastructure you do not see. Prices below are their monthly-billing rates.

WordPress.comSelf hosted here
Free$0, with their brandingNot applicable
Personal$9/mo
Premium$18/mo
Business$40/mo
Commerce$70/mo
A 4 GB European server$15.18/mo flat
Plan tiersFiveNone
Installing plugins and themesFrom Personal, $9/moIncluded
SFTP, SSH and WP-CLIFrom Business, $40/moIncluded
Root on the machineNeverYes
Number of sitesOne per planAs many as the server carries

WordPress.com monthly-billing rates, checked 13 September 2026. Our figure is a European 4 GB server at 730 hours.

Their free tier is real, and worth saying so

WordPress.com Free hosts a site at no cost with their branding on it, and for a personal blog that is a perfectly good answer. What it is not is a place you can install an arbitrary plugin or reach the database.

The line WordPress.com draws is no longer at plugins, it is at the server. Plugins and themes start at $9 a month. SFTP, SSH and WP-CLI start at $40. A European 4 GB server here is $15.18 a month and comes with root, the file system and the database, because the machine is yours rather than a tenancy on theirs.

WordPress VPS hosting versus a VPS you set up yourself

Same hardware. Different afternoon.

It is the same hardware. We run on Hetzner, which is where most people putting WordPress on a VPS end up anyway. The machine is not the difference, and this page is not going to pretend it is.

A raw VPSThis template
Docker, Compose and the compose fileYours to install, write and maintainAlready running
Reverse proxyYours to configure, and forwarded headers are where it usually goes wrongConfigured before first boot
TLS certificateCertbot, plus a renewal cron you have to rememberIssued and renewed
Root accessYesYes, the same
Time to a working siteAn afternoon, if nothing surprises youAbout six minutes for the template

When shared hosting is the better choice

If you want one small site and the cheapest possible bill, buy shared WordPress hosting instead. Shared hosts put hundreds of sites on one machine and price accordingly, which is genuinely cheaper than a dedicated server, and for a brochure site that is the right trade. A VPS is the other trade: the machine is yours, the resources are not shared, you have root, and the rate does not move when the site grows. Worth $15 a month to some people and not to others.

What you do not give up is the thing people fear giving up. Root SSH is included, the file system is yours, and mysqldump works exactly as it does on a machine you built. This is the same VPS with the boring hours already spent.

Self hosted WordPress limitations

Four things to know before you deploy.

  • Claim the install screen immediately. WordPress leaves /wp-admin/install.php open until somebody completes it, and whoever completes it becomes the administrator of a site that can execute PHP. This is how WordPress works everywhere, not something this deployment adds, and most hosts never mention it. Open the generated HTTPS address as soon as the console says the deployment is live, and finish the first-run screen before you do anything else.
  • No email until you add a plugin. WordPress sends no mail on its own here, so password resets, comment notifications and contact forms will not deliver until you install an SMTP plugin and point it at a mail provider. Nothing in the deployment blocks that; it simply is not configured, because the credentials would have to be yours.
  • Media lives on the server disk. Uploads go into the wordpress-files volume on the machine, not into object storage. That keeps it simple and it is included in the server price, but it means a media-heavy site grows the disk rather than a separate bill, and the disk is what you size for.
  • A careless plugin can undo the proxy fix. A plugin that rewrites wp-config.php or hardcodes http:// will reintroduce the redirect loop our configuration prevents. If wp-admin starts looping after you install something, that is the cause, and removing the plugin restores it.

WordPress backup and restore

Three routes out, and none of them is a button.

What a backup covers

Daily, optional, 20% of the server price. One image is both containers, the MariaDB database and both volumes together, including every media upload. The last seven are kept, rotating.

They do not survive deletion

Backup images live with the server. If the server is destroyed, they go with it. A backup protects you from a mistake, not from an unpaid bill.

Your own copy, whenever you want one

The WXR exporter in wp-admin produces a portable file of your posts, pages and metadata. For everything byte for byte, add your public key and take root SSH: a mysqldump against the MariaDB container plus a tar of the wordpress-files volume is the whole site, uploads included.

Nothing here is designed to make leaving hard

There is no export button and we will not pretend there is one. There is also no lock: WXR is WordPress's own, and root SSH gives you the rest.

Moving an existing WordPress site here

Two routes, and one of them is a file.

The WXR route, for most sites

In your current wp-admin, Tools then Export. Deploy here, complete the first-run screen, then Tools then Import. Posts, pages, categories, tags, comments and users come across, and media is fetched from the old site during import, so leave the old site running until it finishes.

The byte-for-byte route, for anything complicated

Take a mysqldump of the old database and a copy of the whole wp-content directory. Add your public key to the project server, restore the dump into the MariaDB container and drop wp-content into the wordpress-files volume. Everything arrives, including plugin configuration that WXR does not carry.

What does not come across: plugin licence keys usually need reactivating on the new domain, and anything your old host provided as a platform feature rather than a plugin, their cache, their CDN, their staging copy, has no equivalent to import because it was never part of WordPress. We do not perform the migration: there is no migration service and no import API, and both routes are things you run.

Frequently asked questions

Can I self host WordPress on Selfhost.dev?
Yes. WordPress is a one-click template you deploy onto your project server. Selfhost.dev provisions the server, brings up WordPress and its own MariaDB, sets the proxy headers and issues the certificate. You complete the first-run screen yourself, which is how WordPress works everywhere.
How much does self hosted WordPress cost?
You pay for the server and nothing else. A European 4 GB server is $0.02 an hour, about $15 a month if you leave it running, billed hourly against prepaid credits. The template adds no fee, traffic is included, and there is no plan above it to upgrade to. See pricing.
Is this managed WordPress hosting?
No, and we would rather say so. There is no staging environment, no WordPress-aware cache and no automatic core updates. What there is instead is a machine with no tiers on it: every plugin, every theme, SFTP, the database and root access, at one flat hourly rate.
How does this compare with WordPress.com?
WordPress.com runs the same open source software in tiers. Plugins and themes start at Personal, $9 a month, and SFTP, SSH and WP-CLI start at Business, $40 a month, on monthly billing checked 13 September 2026. A European 4 GB server here is $15.18 a month with root included.
Does WordPress send email from this deployment?
Not on its own. WordPress has no built-in mail transport here, so password resets, comment notifications and contact forms will not deliver until you install an SMTP plugin and point it at a mail provider. Nothing blocks it; the credentials simply have to be yours.
Can I move my existing WordPress site here?
Yes, by two routes. The WXR exporter in Tools, Export carries posts, pages, categories, comments and users, and media is fetched during import, so leave the old site running until it finishes. For anything complicated, take a mysqldump and a copy of wp-content over root SSH.
Can I run more than one site on the server?
Yes. A 4 GB server carries WordPress and its database with room beside it, and a project holds up to five workloads in total. Run them as separate projects on the same machine or as a WordPress multisite, whichever suits. The bill does not change with the site count.
What happens to my site if my credit balance reaches zero?
The server is powered off first, not deleted, and we email you. You get a 24-hour grace period, and a top-up inside that window restarts the project rather than destroying it. A deleted server takes its backup images with it, so keep a WXR export somewhere else.

About Selfhost.dev

Selfhost.dev is a managed self hosting platform for developers and small teams. Open source apps and databases on dedicated servers you control, billed by the hour, in six locations across three continents.

Best for: WordPress, Strapi, Mautic, Nextcloud and managed PostgreSQL, MySQL, Redis and ClickHouse.

Self host WordPress. We will run the server.

One-click WordPress template with its own MariaDB 11.8
Custom domain and SSL, handled
Every plugin and theme, no plan gates
Launch WordPress